The Power of Viral Videos: Why They Go Viral
In today’s digital age, the internet is filled with a plethora of content that caters to different tastes and interests. Out of all digital content available, viral videos offer an exceptional form of entertainment. Viral videos bring people together regardless of their age, culture, and social status as they become particularly viral across different social media platforms. But how do these videos spread so quickly? What makes them go viral?
Typically, viral videos have some common characteristics that make them compelling and shareable. They evoke emotions, tell a story, and have a sense of timeliness that appeals to the current audience. In addition, they are produced in a relatable, entertaining, and easily digestible manner. However, there are a few key factors that account for the power and reach of viral videos.
1. The emotional appeal
Positive emotions such as joy, awe, and humor are the most common emotions that tend to make viral videos go viral. These feelings move viewers to share the content, increasing its reach. For instance, videos that show extraordinary talent such as singing, dancing, or sports skills often spark awe and amazement, while humorous videos tend to be shared most widely. Emotional resonance is an effective way of increasing shares and comments on social media, which helps the video to spread exponentially.
2. The unexpected twist
The unexpected twists in viral videos tend to capture viewers’ attention, making them memorable and shareable. When content goes viral, it is often because it takes a familiar, mundane idea and interprets it in a unique or hilarious way. It is the element of surprise or the unexpected that made the video stand out and created buzz among viewers.
3. Social sharing and peer pressure
Social media is where viral videos thrive. With millions of people accessing social networks daily, viral videos can easily spread through social sharing. Every time a video is shared across platforms like Facebook, Twitter, Instagram, and YouTube, it increases views and engagement. Also, peer pressure plays a significant role as well. When someone sees a viral video that their friends have shared, they might feel compelled to share it too, just to stay part of the online conversation.
4. The timing of release
The timing of a video’s release can also determine its success. For instance, many viral videos are released close to critical events such as holidays, significant cultural milestones, or political events. These kinds of videos tend to gain more traction as they align with current trends and tap into people’s emotions.
In conclusion, viral video content is the most potent digital media, and its impact is growing day by day. Viral videos provide an opportunity for brands to increase brand awareness, engage with their audience and tap into online conversations. Understanding what makes a video go viral is not an exact science, but by trying to tap into the common themes of emotional appeal and unexpected twists, and by promoting social sharing, brands can increase the chances of producing a video that goes viral. Ultimately, the power of viral videos lies in their ability to tell a story that evokes emotions in a relatable, entertaining, and easily digestible way. A great video concept that can balance these critical elements can be a recipe for traction and online success.